Learn how to check community rules before mentioning a product in a Reddit comment, disclose your relationship, and decide when not to promote.
Comment template for product mentions
When someone explicitly asks for tool or software recommendations.
Check whether you should mention the product at all
A useful comment starts with the community's current rules and the thread's actual request. Some communities prohibit promotion or limit it to designated threads. If a product mention is not allowed or would not help the person asking, do not promote it. Disclosure and removing a link do not create permission to post.
Jump to product
Use the template page as the entry point, then move into subreddit discovery, timing, and safer execution paths.
Customization
Say clearly that you built the tool or work on it. Hidden affiliation is what turns a useful comment into suspicious self-promotion.
Clearly state the factors someone should consider when choosing a tool in this category.
Mentioning what your tool does not do well actually increases trust and reduces moderation risk.
How to use
If promotion or commercial recommendations are prohibited, do not mention the product. A moderator message or designated thread may have separate conditions.
Briefly mention that there are several ways to solve the problem so your answer does not read like a one-brand pitch.
Explain how to choose between different types of tools based on needs, budget, workflow, or technical depth.
If a mention is allowed and useful, state whether you built, work for, or otherwise represent the product. Do not present yourself as an independent customer.
Examples
Avoid
You need [My Tool]. It's the best on the market and does everything you want.
Better
If product recommendations are allowed here, a spreadsheet may be enough for a small workflow. I built [My Tool], which may fit if [specific capability] is the main need. If recommendations are not allowed, I would leave the product out and share the manual approach only.
The example makes permission a prerequisite, discloses the real relationship, and includes a no-promotion alternative.
Mistakes
Never speak poorly of competitors. Be objective about their strengths and weaknesses.
If you only praise your tool and ignore all others, the community will see right through it.
Related reads
FAQ
Related templates
Move into adjacent template types so this page links into the broader Reddit template cluster instead of ending at a single example.
Give someone a useful next step, with or without a product recommendation. Choose a draft, explain the tradeoff, and make any relationship to a suggested tool clear.
Answer the immediate question, explain what your resource adds, and let the reader choose. Use editable replies for the full resource, an in-thread summary, a decline, or no response.
Use a personal experience Reddit comment template to share a real lesson, build trust, and connect with the community without sounding promotional.
Use this Reddit modmail template to ask a clear question about posting rules or permission. Explain your relationship to the resource and leave moderators room to say yes, no, or only under specific conditions.
Next step
Find threads where users are actively looking for solutions.