Share a genuinely useful resource (checklist, guide, template) and mention your product only at the end as an optional next step. The resource does the selling.
Real-world success case
I analyzed 10k top posts on r/SaaS — 5 post types that get you on topTop post in r/SaaS — the research-backed resource format is consistently the highest-performing
Genuine research value, specific numbers, and actionable takeaways. The product mention was secondary to the value delivered.
[doing X]The activity this resource is about (e.g. 'running cold outreach')
[timeframe]How long you've been doing this — establishes expertise
[checklist / guide / template]The type of resource you're sharing
[Resource Title]Give the resource a clear, specific title
[Step or item]5–10 genuinely useful items — quality matters here
[Product Name]Your product — mentioned last, as optional context
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The most sustainable Reddit promotion strategy. Answer a question comprehensively, list multiple options, and mention your tool as one of them — not the only one. Credibility first, product second.
When someone asks for tool recommendations, this is your moment. But only if you follow the rules: disclose your affiliation, give context, and don't oversell.